How to Optimize an Amazon Listing with Brian Burt from Canopy Management

In this week’s episode of the Garlic Marketing Show, Ian sits down with Brian Burt, the founder and CEO of Canopy Management. After Google updated its algorithm to Penguin 2.1, Brian’s SEO agency lost 95% of its clientele and he decided to move to eCommerce.

In this episode, Brian discusses the three pillars of Amazon to successfully grow an Amazon store. Brian also explains his one major tip that people can do right now to grow their amazon store.

Watch the full interview below:

What You'll Learn:

• The Current Opportunities in Amazon

• Two Pillars of Amazon to Growing an Amazon Store

• The Key to Great Amazon Ad Campaigns

• The Third Pillar of Amazon

• The Ad Campaign Process That Helped a Product Get a 70% Conversion Rate 

• How to Stand Out When Optimizing Your Listing

• What helps sell a product on Amazon?

• Overlooking Fundamentals

• One Tip Right Now to Grow Your Store

Connect with Brian:

• LinkedIn
• Canopy Management

Links & Resources:

• STORYCREWS.COM
• Start telling your stories today!
• The Three Most Important Things to Building a Business You Can Sell with John Warrillow
• How to Franchise a School and Profit with Hao Lam
• STORYCREWS Insiders
• Case Story Opportunity Score