You’ve seen videos, and now you want video, you need video for your company, but you don’t know how to video. You ask yourself, “how does one begin to video?”
Look no further, we’ve got the steps for you. Hiring a videographer can be easier than hiring a video marketer, but most companies falsely believe they only need a videographer rather than a video marketer. Hopefully, our step-by-step process can help steer you in the right direction during the hiring process and answer questions about who to hire for your company.
Ready to video? Let’s begin.
Videographer, this is the first “title” for someone with a talent for video. They start to learn the ropes of the camera, capture action shots, and develop incredible cinematography. They start to make their own movies and find their specialization. They begin with short clips and possibly develop into a full-on filmmaker! Their background could be film, radio, television, etc. or simply their favorite hobby and side gig. You never know where their video roots stem from, but what we do know is they have a talent for video that can help your company. If your company is already established or you’re just looking for a really beautiful video, then a videographer is only a search away. If you already have a good idea about how to use video marketing or have a marketing team, a videographer can deliver amazing scenes for you.
Here’s the scoop on what a videographer can do for you:
1. They’ve got the gear
A videographer has the GEAR (if you want to gear up on your own, we cover video gear 101 in our next segment). Most companies (unless you’re a production company) don’t have their own gear and that’s O.K. A videographer has the latest and greatest equipment to achieve beautiful scenes and the video accessories, so they never miss a shot. Video creation is their passion and their gear is savvy enough to accomplish great results. You won’t need to worry about getting your own gear if you hire a videographer, they’ve got it covered. A videographer has the right resources to deliver a video that can be used over and over again.
Here’s a peek into what equipment they might bring to a shoot:
- A Cam
- 50mm lens
- B Cam
- Zoom lens
- Batteries (and back-up batteries)
- Lav mics
- Recorders (input, output, recording)
- Back up mics
- 4 main lights
- AC cords
- 4 tripods
- 2 Surge Strips
- 3 Extension Cords
- Gaffers Tape
- Duct Tape
- Two 32 gb Cards per Subject
- Back up Drive with Min 500 GB available (and cord)
2. Lights, Camera, Action
Cue lights, cue A-Cam, B-Cam, and ACTION.
A videographer has the ability to make sure the cameras, angles, sound, and lights are up to par. As we said before, the videographer takes pride in their work. They want to make a spectacular video, and this demands perfect lighting and angles. This is where their marketing can fall short. Unfortunately, often times, a videographer only knows a little about marketing. They may have a rough overview of your audience, but they’re not a marketing major. They’re focused on creating something that LOOKS good, whereas, a video marketer is focused on CONVERSION. When you hire a videographer, angles, lights, and the cameras will be in the right places to make sure all subjects on film don’t have a shiny forehead.
3. A Red-Carpet Director
Who are the stars of your video?
It’s probably your staff, team members, and YOU. A videographer knows how to direct your talent and make sure their hair, clothes, and lights make them look good on camera. They might push for multiple takes to make sure they have the best shot of you. A videographer wants all of his/her subjects on video to compliment the story.
They also understand the aspects of visual storytelling. They might tell your staff to sit a certain way or look off into the distance to allude to a greater theme in your company’s story. A videographer can direct and manage your talent to utilize the importance of story.
4. The All-Out Artistic Vision
All in all, a videographer has an artistic vision for your company’s video. They can set up AWESOME b-roll to resonate with potential prospects and make viewers feel like their experiencing a similar situation as the subjects of the video are. A videographer puts viewers in the hot seat, to make them walk away from a video- moved. A videographer is an artist, and your company’s video is their canvas.
Is a videographer right for you? Hire a videographer in your area today.